The Effect of Message Framing Volume and Order on the Persuasiveness-Regulatory Focus Perspective
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 101 === Marketers try to convince consumers to accept the product or brand by using advertising to deliver the specific message which connects with the image of product or brand. However, the persuasion of advertising shows difference. Empirical researches-regulatory...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58412054442968643748 |