| Summary: | 博士 === 國立雲林科技大學 === 設計學研究所博士班 === 101 === One of the primary concerns of architectural designers is how to attract the attention of citizens emotionally through shop fa&;ccedil;ades. The Kansei Engineering can be adopted to explore how to quantitatively measure image evaluation. Thus, this approach was used to investigate the Kansei image evaluation differences and the relationship between design features. The latter has complex nature based on differences in architectural professionals’ and non-architectural professionals’ appreciation of substantial likeness factors. A semantic differential scale (SD) questionnaire was created to survey impressions of single-building restaurants in Taichung city. The statistical tests show:
1. The broken-line graphs indicate that the leaning scale for average of the contemporary type displayed significant differences.
2. Factor analysis extracted three factors, named ‘Morphological-Style’, ‘Sentimental Value’ and ‘Fashionable-Aesthetics’ can meet Osgood’s semantic space to be covered with ‘activity, evaluative, and potency’. Based on the three axes factors, factor scores, as an evaluation space coordinate values, indicated in the Kansei space, coordinated of each relative position, could significantly distinguish the difference in three different styles of restaurants.
3.Regression equation between design categories and Kansei words was statistically concluded using Hayashi’s Quantitative Theory TypeΙ. Quantitative Theory Type I analysis explains how the items and categories of characteristics affect image and preference. X5 Texture obtained the highest partial correlation coefficient for A12 Rural-Urban image. Regarding the category point analysis for A12, X6C Green, X5F Decorative panel, X1C Commixture Eclecticism-caused a positive influence on urban, and it means they could strange urban feeling.
4. Three main factors, activity, evaluation, potency were extracted by factor analysis both for architectural professionals and non-architectural professionals. Non-architectural background evaluative intensity weakly, and do not agree with in potency feeling.
5. Cluster analysis determined that all fifteen examples were divided into the two groups according to aesthetics principle. Finally cognitions in restaurants extended to 4 groups through cluster analysis by non-architectural professionals, and when which is compared with that of architectural professionals, separated into 5 groups; the discrimination was because of critical discernment of style, shape, pattern, color and aesthetics.
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