| Summary: | 碩士 === 元智大學 === 管理碩士在職專班 === 101 === A procedure to explore what customer needs and how supplier offers about the critical success factors of "Driving video recorder". It includes 16 items: image resolution, under low light, view's width and height, no missing frames, under bad weather, aesthetic appearance, appearance dimension, easy set-up, image display, automatically video recording while car accident, unplugged, blue-tooth, GPS navigation, connect to rear view, price and service. Set up a questionnaire survey to know the relative importance of product value factors. Review the product value factors and then developing a renew product model.
(1) Eliminate：The unwanted items of 16 value factors are “unplugged”, “blue-tooth” and “GPS navigation”.
(2) Reduce：The items less wanted of 16 value factors are “no missing frames”, “under bad weather”, “appearance dimension”, “easy set-up” and “connect to rear view”.
(3) Raise：The focal items of 16 value factors are “image resolution”, “under low light”, “view's width and height”, “aesthetic appearance”, “image display” and “automatically video recording while car accident”.
(4) Create：The inexistent value factors are “multi-display or multi-camera”, “Night vision” and “easy use interface”, etc..
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