Management tactics analysis of Taiwan TFT-LCD upstream material factory E Company

• Main Authors: Wen Han Chang, 張文瀚
• Other Authors: Po-Chien Li
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/27500343128898657290

碩士 === 元智大學 === 管理碩士在職專班 === 101 === The purpose of this thesis is to investigate the approaches the case company has taken to establish and grow up itself in manufacturing the upstream materials of large size LCD backlight modules. In addition, this research explores the current challenges and future directions of the case firm. Following its establishment, this organization used its core technological resources and effective integration abilities to develop quickly a strong start and build a competitive advantageous position. Later on, it received many clients’ recognitions and became a market leader by means of differentiated operation strategies and innovative products. However, as the technologies of backlight module evolved, as well as the rapid changes of the market’s supply chain, the case firm has encountered serious challenges. It was expecting to overcome the market difficulties with superior technologies, creative products and applications of its core know-how to enter into other fields. Nevertheless, under the impacts of the market environment, the case company seems to lag behind the market’s path and its recent years’ effort hasn’t reached significant results. By studying its core competencies, competitive conditions, and the market trends, the current researcher intends to help the firm re-position itself, identify proper competitive strategies, and suggest strategic alternatives and business models for its future growth. Key words: backlight module, core competence, competitive advantage, business strategy