A Study on Strategic Planning for Community-Based Ecotourism：A Case Study of Sankeng Community in Longtan, Taoyuan

• Main Authors: Pi-Hua Chen, 陳碧華
• Other Authors: Deng-Wang Hsieh
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/78031724346880151729

碩士 === 元智大學 === 社會暨政策科學學系 === 101 === Ecotourism is a responsible tourism that emphasizes conservation of natural resources and community development balance, and has become a rising trend of tourism in recent years. This study takes Sankeng Community in Longtan Township, Taoyuan County as an individual case study, and probe into how to develop the ecotourism by the resource conditions and local characteristics that the community possesses. Then use the strategic planning method to put forward the appropriate ecotourism development strategies. This study adopts qualitative research approach, and uses in-depth interview methodology to government departments, nonprofit organizations, community residents and excursionists, in order to understand the resource conditions and problems faced of Sankeng Community development ecotourism, as well as the interactive relationship of stakeholders. Finally, use the SWOT analysis in the strategic planning procedure, and propose strategies and suggestions of development ecotourism in Sankeng Community. This study found that Sankeng Community has such advantages as abundant natural resources, cultural and historical style and features, complete bicycle trail system, community residents with the consciousness of development tourism, therefore, it has the potential to develop ecotourism. However, Sankeng Community faces with some problems of insufficient maintenance of the traditional settlement, uncompetitive community industry, community residents lack of communication and education, the ecotourism journey characteristics lack of diversification, the training of ecological guide interpretation personnel unable to be implemented, insufficient tourism service facilities, community residents population aging, and the suggestions of residents are not easy to integrate. Summarized the combination of strategies, put forward action strategy ideas and suggestions of Sankeng Community-based ecotourism, including talent cultivate strategy, partner synergy strategy, environmental education strategy, operation and management strategy, marketing strategy and brand strategy. The results of this study are expected to not only provide the strategies for Sankeng Community to develop ecotourism but also offer references for future concerning strategic planning of ecotourism, and enable sustainable ecotourism to be implemented in the community.