| Summary: | 碩士 === 真理大學 === 休閒遊憩事業學系碩士班 === 102 === With the approach of the era of experience economy, many traditional industries in Taiwan are facing the challenge of upgrading. In view of this , the Executive Yuan put forth the " Challenge 2008 : National Development Plan" , which includes cultural and creative industries into one of the key development goals. Its aim lies in, by promoting creative industries , the development of high added value of new industries and provoding more job opportunities , as well as improving our quality of life. This study on Dasan room soap culture museum , Museum of Taiwan Tea pull the soap story , pick fragrant soap Square Po community and day case study , applies qualitative research methods to explore the creative industries in the Handmade DIY life experience activities. Based on the viewpoint of resource foundation and exquisite theme creation, we study how to attach special resources and creative design experience activities and how to develop products with differences in experience , while analyzing the effectiveness of experiential activities from the feedback of the consumers' point of view, thus providing personal reference for manual soap DIY enthusiasts and potential workshops . The results showed that the four cases in question are able to use special resources and creativity , but is consistent with the main design , each with a unique experience of activities and employ experiential marketing strategies to promote their products.
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