| Summary: | 碩士 === 國立中正大學 === 企業管理研究所 === 102 === Organizational performances are the overall presentation and operating results measure of the organizations. Hence, this study is design to investigate the relationship between several variables and organizational performances. Using Case studies of qualitative research methods, and information was collected by semi-structured interviews with a total 5 selected respondents from Z Corporation and its branches. Combinations of the scholar propose the relevant of literature theory and practice interviews, the propositions of the relationship between variables show below:
1.Brand marketing implement for different customer groups show significant with performances improving.
2.Customized services help to improve performance.
3.Network partnership helps to improve performance.
4.Organizational culture helps to improve performance.
5.Organizational culture is the largest main elements to promote knowledge management.
By the above propositions, this study was permit proposition 1 to proposition 3 is a highly established. Through (1) the implementation of brand marketing for different customer groups, (2) provide customized services and (3) the networking relations of cooperation can help to improve the organizational performance.
Proposition 4 shows the influence of organizational culture on organizational performance is inconclusive, because organizational culture can either be an asset or a liabilities. It is depends on the fit if only it suitable or not in current competitive environment.
Last but not least the Proposition 5, organizational culture is the main elements among all the factors that promoting knowledge management, promptly it is the key factors to drive knowledge management.
Keywords: brand marketing, customization, network, organizational culture, knowledge management, organizational performance.
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