Analyzing the Antecedents of Online Impulse Buying: A Consideration of Cognitive and Affective Aspects
博士 === 國立中正大學 === 資訊管理學系暨研究所 === 102 === Consumer’s shopping behavior has been greatly influenced by the popularity and convenience of electronic commerce. A large part of online shopping is attributed to impulse buying. Previous researches often focus on the technical aspects or shopping enjoyment,...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s2n8cv |