Follow Your Heart? or just Mechanism? The Influence of Confirmatory Reasoning on the Extreme Aversion.

• Main Authors: WU,HSIN-CHE, 吳欣哲
• Other Authors: CHUANG,SHIH-CHIEH
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/75879710216760670792

碩士 === 國立中正大學 === 行銷管理研究所 === 102 === Most research into extreme aversion focuses on the one-timed decision-making. However, in our daily lives, there are a lot of kinds of situation that people get additional information after their decision-making. Hence, this research proposed one of the additional information that may change our mind: “attractive confirmation.” In study 1, I proved that the extreme aversion will be weaker when the attractive confirmation is made than when no confirmation is made. And also examined the extreme aversion is no difference between when the unattractive confirmation is made and when no confirmation is made. In study 2, I wanted to examine is there any difference if people with attractive confirmation is made make decision by rejection and choice. And my results demonstrated that when people make their decisions by rejection, the extreme aversion will be weaker when the attractive confirmation is made than when no confirmation is made. In study 3, I examined is attractive confirmation and extreme aversion mediated by self-confidence. After my examination, the results showed that the effect of confirmation on extreme aversion is mediated by self-confidence.