The Research on The Barriers of Medical Tourism Promotion – From The View of Agents in Taiwan

• Main Authors: Ya-Chi Chen, 陳雅琦
• Other Authors: Shih-Wang Wu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/c6mwz8

碩士 === 嘉南藥理大學 === 醫務管理系 === 102 === "Medical Tourism" is the new style service that due to people want to shorten the waiting time of the treatment, and consider relatively cheaper price, or the health service delivery system is not friendly in their country, people will try to go abroad to look for a higher quality of medical services and combine leisure travel. International medical tourism industry has not well development in Taiwan, and there is no common consensus between medical industry, tourist industry and government in the promotion of Taiwan's medical tourism. We try to explore Taiwan's medical tourism industrial chain based on agency's point of view, and to know how agencies use their own resources to promote concrete cooperation between health care and tourism industry, and thus enhance the effectiveness of the promotion of Taiwan's medical tourism industry. We adopted qualitative research method, using structured expert interviews for the analysis of speech, and this study is a comparative analysis of case studies. The interviewed agencies believe most hospitals are actively trying to perform a variety of pathways of medical tourism in Taiwan, but they also have to face many barriers on laws and language. The interviewee thought that although the government set up several platforms to promote medical tourism, but the marketing strategy is still need to strengthen, and have to be more innovative and aggressive. For example, the managers can integrate some simple medical services into hotel service to be a new service pattern, and could be well known all over the world. Finally, we recommend the country-wide organizations that the government set up should execute strategic marketing to spread information and increase the reputation, and then can promote Taiwan medical tourism effectively.