Performance Improvement of Marketing and Management for beauty industry Using Grey System Theory

• Main Authors: SIOU -CIN CAI, 蔡秀琴
• Other Authors: Mao-Lin Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/cck6r8

碩士 === 建國科技大學 === 自動化工程系暨機電光系統研究所 === 102 === The purpose of the paper is to practice grey theory in beauty industry’s marketing and management. It’s a study to promote beauty industry’s performance efficiency. Beauty industry emphasizes on customer relationship and offers diversified; innovative and differentiated service. This study seeks to find out the best strategy by means of grey theory. Moreover, a questionnaire and grey theory statistical concepts are integrated to find out the most necessary marketing service item in beauty salons. The marketing and performance of beauty salons can be promoted and the management level can also be improved in order to serve more customers.