The Key Successful Factors of Performanc of McDonald's Drive Thru Express - Fuzzy Analytic Process Approach
碩士 === 中原大學 === 企業管理研究所 === 102 === Abstract The Study is used to analyze the Critical Successful Factors of Operation Performance in McDonalds drive-through and explore the development of future. In addition, the study is referred for the McDonald s business and relevant references, furthermore, t...
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ndltd-TW-102CYCU51210082019-05-15T21:13:05Z http://ndltd.ncl.edu.tw/handle/99bws7 The Key Successful Factors of Performanc of McDonald's Drive Thru Express - Fuzzy Analytic Process Approach 影響麥當勞得來速經營績效之關鍵成功因素模糊分析層級程序法之應用 HAO-CHUN HSIA 夏豪均 碩士 中原大學 企業管理研究所 102 Abstract The Study is used to analyze the Critical Successful Factors of Operation Performance in McDonalds drive-through and explore the development of future. In addition, the study is referred for the McDonald s business and relevant references, furthermore, to summarize critical elements of McDonald's success by operation performance and questionnaire analysis from McDonald’s experts. In the end, the study analysis is applied to verify the Critical Successful Factors in Operation Performance for McDonalds drive-through. Furthermore, came up with following nine principal factors as the reference for fast food industry: Decoration and convenient location of restaurant Management leadership Service efficiency and attitude Rent The seats quantity in restaurant Excellent leader The prosperous market Expansion revenue ability The smooth way in drive through Keywords : Operation performance , McDonalds drive-through , Fuzzy Analysis Method Li-Lun Liu 劉立倫 2014 學位論文 ; thesis 80 zh-TW |
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碩士 === 中原大學 === 企業管理研究所 === 102 === Abstract
The Study is used to analyze the Critical Successful Factors of Operation Performance in McDonalds drive-through and explore the development of future.
In addition, the study is referred for the McDonald s business and relevant references, furthermore, to summarize critical elements of McDonald's success by operation performance and questionnaire analysis from McDonald’s experts.
In the end, the study analysis is applied to verify the Critical Successful Factors in Operation Performance for McDonalds drive-through. Furthermore, came up with following nine principal factors as the reference for fast food industry:
Decoration and convenient location of restaurant
Management leadership
Service efficiency and attitude
Rent
The seats quantity in restaurant
Excellent leader
The prosperous market
Expansion revenue ability
The smooth way in drive through
Keywords : Operation performance , McDonalds drive-through , Fuzzy Analysis Method
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Li-Lun Liu |
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Li-Lun Liu HAO-CHUN HSIA 夏豪均 |
author |
HAO-CHUN HSIA 夏豪均 |
spellingShingle |
HAO-CHUN HSIA 夏豪均 The Key Successful Factors of Performanc of McDonald's Drive Thru Express - Fuzzy Analytic Process Approach |
author_sort |
HAO-CHUN HSIA |
title |
The Key Successful Factors of Performanc of McDonald's Drive Thru Express - Fuzzy Analytic Process Approach |
title_short |
The Key Successful Factors of Performanc of McDonald's Drive Thru Express - Fuzzy Analytic Process Approach |
title_full |
The Key Successful Factors of Performanc of McDonald's Drive Thru Express - Fuzzy Analytic Process Approach |
title_fullStr |
The Key Successful Factors of Performanc of McDonald's Drive Thru Express - Fuzzy Analytic Process Approach |
title_full_unstemmed |
The Key Successful Factors of Performanc of McDonald's Drive Thru Express - Fuzzy Analytic Process Approach |
title_sort |
key successful factors of performanc of mcdonald's drive thru express - fuzzy analytic process approach |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/99bws7 |
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