The Key Successful Factors of Performanc of McDonald's Drive Thru Express - Fuzzy Analytic Process Approach

• Main Authors: HAO-CHUN HSIA, 夏豪均
• Other Authors: Li-Lun Liu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/99bws7

碩士 === 中原大學 === 企業管理研究所 === 102 === Abstract The Study is used to analyze the Critical Successful Factors of Operation Performance in McDonalds drive-through and explore the development of future. In addition, the study is referred for the McDonald s business and relevant references, furthermore, to summarize critical elements of McDonald's success by operation performance and questionnaire analysis from McDonald’s experts. In the end, the study analysis is applied to verify the Critical Successful Factors in Operation Performance for McDonalds drive-through. Furthermore, came up with following nine principal factors as the reference for fast food industry: Decoration and convenient location of restaurant Management leadership Service efficiency and attitude Rent The seats quantity in restaurant Excellent leader The prosperous market Expansion revenue ability The smooth way in drive through Keywords : Operation performance , McDonalds drive-through , Fuzzy Analysis Method