| Summary: | 碩士 === 中原大學 === 商業設計研究所 === 102 === In recent years, the gradual rise of local industries and stimulate the consumer economy around the cultural industries. In view of the wooden craft culture gradually decline, in order to preserve and enhance the cultural characteristics of wood craft, this study Wooden goods imported healing function proposed design concepts, analysis and strategic combination of cultural and creative product marketing. From wood craft flourished to decline, how to design a combination of traditional and innovative products, designed to become a new generation of wood craft goods.
Observed, "Hoffman yellow duckling" healing Economics, modern society has changed consumption patterns, and more and more creative goods for the mainstream, the main reason is closely linked with life stress. People for recreation and spiritual needs met more and more attention from Maslow psychological consumer science point of view, when the grass needs have been met, the pursuit of a higher level of emotional needs. Desire to be healed, eager mind pleasant level. This study literature method to analyze the characteristics of wood and wood craft applications commodity nature of creativity, after the changes in consumption patterns, but also analyze therapeutic healing qualities of the product styling, design a set of children and adults all love Healing wooden goods, and hope from the psychological level insight into the link between consumers and designers to increase the value of the product.
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