| Summary: | 碩士 === 健行科技大學 === 經營管理研究所 === 102 === The dissertation starts with general examination of current operation and changes on the wholesale market of vegetables and fruits in Taiwan. According to the research methods in previous researches and background literature, the background studies are divided into three main aspects: Intermediary, competition, and the market structure-conduct-performance theory.
Based on the literature review, the supply and sales relations of the wholesale market of vegetables and fruits in Taiwan has changed dramatically after year of 2000. Three main points can be concluded from this study. First, the market share of the two biggest wholesale markets in Taiwan (Taipei City and Kaohsiung City) has been increasing every year. Second, the market share of the New Taipei City wholesale market and other large-scale wholesale markets has grown significantly year by year. Third, the market share of other middle-scale wholesale markets has been decreasing due to the oppression of large-scale wholesale markets. Moreover, some middle-scale wholesale markets were unable to make ends meet because of the low volume of trade.
This study focuses on the significant growth of the market share of other large-scale wholesale markets. Take the New Taipei City Wholesale market for example; the possible reasons of the growth of market share are analyzed according to the changes of supply and sale relations. Based on the secondary data and the interviews with the entrepreneurs, the possible reasons of the increase of market share might be: 1. The supply source and amount of large-scale wholesale markets headed by New Taipei City Wholesale Market have increased. 2. The supply capacity has strengthened and the supply territory has expanded. 3. The growth of population has led to the expansion of urbanization, and the distribution capacity for wholesale market is also advanced. In accordance with this research, the other similar large-scale wholesale markets are likely to follow through and develop towards an “distant-area of wholesale market.”
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