| Summary: | 碩士 === 朝陽科技大學 === 企業管理系 === 102 === In recent years, the network service industry has combined global positioning systems through the use of information and network technologies to provide a diversity of location-based service functions and systems. Examples are Facebook check-in, mobile navigation, fleet management, location query, mobile phone tracking, etc. In addition, following the rise of social networking sites, people are happy to embrace social software that has brought them conveniences, and even the provision of location-based services has captured user attention. Although the Facebook check-in system has strived to become a new trend in social life to allow the relationships of people and social network sites to become inseparable, but in recent years this has generated another social phenomenon of “homeboys” and “home girls” who do not know how to dress properly, have the problem of social disorders, and prefer to be immersed in the fictional world of Otaku imagery. Among their characteristics are poor communication skills with others, being well acquainted with popular Internet words and cultures, rambling speeches or not paying attention to human relationships, etc. These reflect the rise of an e-generation and social modernization, and a tendency for Internet users to deepen their loneliness. This study attempts to use the Technology Acceptation Model (TAM) and Theory of Reasoned Action (TRA) as the theoretical foundations to blend into solitude tendency in order to develop an integrated research framework. The purpose is to do an in-depth study based on the solitude tendency of social networking site users towards behavioral intentions, and their influential factors on Facebook check-in system users.
Student and non-student groups who are users of the Facebook check-in system were taken as the subjects in this study, in conjunction with the use of such data analysis methods as: descriptive statistical analysis, reliability and validity analysis, structural equation modeling analysis, etc.
The research findings are as follows: With regard to the effects of the Facebook check-in system on social network users, there are significant positive impacts of perceived ease of use on perceived usefulness and attitude, perceived usefulness on attitude, and attitude on behavioral intentions. In addition, with regard to the effects of the solitude tendency of social network users on the Facebook check-in system, there are significant positive impacts on perceived usefulness, and significant negative impacts on perceived ease of use.
This study has confirmed that the higher the solitude tendency of users, the higher it will affect perceived usefulness and perceived ease of use. Therefore, we suggest that the Facebook industry or other community service providers should strengthen their location-based service functions and systems to allow users to easily understand their application methods in order to master the application skills. This will further enhance users to use them more often to achieve a higher application rate, explain the advantages of the system to other people, encourage friends, relatives and others to use them, and finally to create a positive influential force and reputation with the overall community.
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