The Use of Importance-Performance Analysis for Evaluating Service Quality of Dried Pork Market in Northern Taiwan
碩士 === 朝陽科技大學 === 應用英語系 === 102 === Service quality, with its final effect on repurchasing by customers, appears to have received relatively large attention, especially in retailing literature. Facing the market competition in retailing industry, service quality has become an important factor for im...
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ndltd-TW-102CYUT06150012019-05-15T21:22:53Z http://ndltd.ncl.edu.tw/handle/8536dw The Use of Importance-Performance Analysis for Evaluating Service Quality of Dried Pork Market in Northern Taiwan 利用重要度-績效分析評估服務品質:以北部地區肉乾市場為例 Chen, Wei-Chen 陳維真 碩士 朝陽科技大學 應用英語系 102 Service quality, with its final effect on repurchasing by customers, appears to have received relatively large attention, especially in retailing literature. Facing the market competition in retailing industry, service quality has become an important factor for improving companies’ profit. Therefore, this study was to examine the service quality of dried pork retailers and its impact on customer satisfaction. By using the SERVQUAL scale, approximately 350 data was collected from shoppers who continue supporting dried pork products. The findings demonstrated the use of Importance – Performance Analysis to assist managers of food retail chains improving their services. Keywords: service quality, customer satisfaction, importance-performance analyses (IPA) Yang, Hao-Wei Chen, Wan-Ching 楊浩偉 陳婉青 2014 學位論文 ; thesis 111 en_US |
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碩士 === 朝陽科技大學 === 應用英語系 === 102 === Service quality, with its final effect on repurchasing by customers, appears to have received relatively large attention, especially in retailing literature. Facing the market competition in retailing industry, service quality has become an important factor for improving companies’ profit. Therefore, this study was to examine the service quality of dried pork retailers and its impact on customer satisfaction. By using the SERVQUAL scale, approximately 350 data was collected from shoppers who continue supporting dried pork products. The findings demonstrated the use of Importance – Performance Analysis to assist managers of food retail chains improving their services.
Keywords: service quality, customer satisfaction, importance-performance analyses (IPA)
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author2 |
Yang, Hao-Wei |
author_facet |
Yang, Hao-Wei Chen, Wei-Chen 陳維真 |
author |
Chen, Wei-Chen 陳維真 |
spellingShingle |
Chen, Wei-Chen 陳維真 The Use of Importance-Performance Analysis for Evaluating Service Quality of Dried Pork Market in Northern Taiwan |
author_sort |
Chen, Wei-Chen |
title |
The Use of Importance-Performance Analysis for Evaluating Service Quality of Dried Pork Market in Northern Taiwan |
title_short |
The Use of Importance-Performance Analysis for Evaluating Service Quality of Dried Pork Market in Northern Taiwan |
title_full |
The Use of Importance-Performance Analysis for Evaluating Service Quality of Dried Pork Market in Northern Taiwan |
title_fullStr |
The Use of Importance-Performance Analysis for Evaluating Service Quality of Dried Pork Market in Northern Taiwan |
title_full_unstemmed |
The Use of Importance-Performance Analysis for Evaluating Service Quality of Dried Pork Market in Northern Taiwan |
title_sort |
use of importance-performance analysis for evaluating service quality of dried pork market in northern taiwan |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/8536dw |
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