A Study on the relationship among Perceived Value, sport Commitment Relationship and Loyalty of Health club Consumers

• Main Authors: Chung, Han-Yi, 鍾瀚億
• Other Authors: Hsu, Chi-Yueh
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/22516046388650030559

碩士 === 朝陽科技大學 === 休閒事業管理系 === 102 === The main purpose of this research was to understand the influence of consumer of a health club within Perceived Value、Sport Commitment and Loyalty. The result can apply to the consumer of a health club to enhance related departments in developing field. There were 300 surveys and received 295 back, and effective survey was 90.4%. Data was analyzed through descriptive statistics, t-test, one-way ANOVA, canonical correlation, and multiple regression analysis. The result as following: 1. The mean of the consumer in a health club to the perceived value scale found that result mostly prefer Epistemic Value, then functional Value、social Value and Emotional Value. 2. The mean of the consumer in a health club to the Sport Commitment scale found that result mostly prefer want to, and then have to. 3. The mean of the consumer in a health club to the Loyalty scale found that result mostly prefer Price Tolerance, then Repurchase Willing and Spin off. 4. There are positive relationship between Perceived Value and Sport Commitment. 5. Perceived Value and Sport Commitment can effectively predict the Loyalty.