A Study of the Relationship on Motives, Shopping Values, and Attitudes toward Purchase Intention‒ Online shopping as an example

碩士 === 朝陽科技大學 === 應用英語系 === 102 === Internet popularity brings a lot of transaction opportunities on online market, many shoppers have made significant efforts to design promotion plans or advertisements, they are often frustrated by consumers’ ignorance. The aim of the present paper is to determine...

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Bibliographic Details
Main Authors: Wan-Ling Kuo, 郭婉玲
Other Authors: Meng-Jang Lin
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ua599h

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