| Summary: | 碩士 === 大葉大學 === 企業管理學系碩士班 === 102 === Taiwan tobacco industry, facing changes from monopoly system into free competition; the raising wave of global environmental group that promote nonsmoking environment; and coupled with Taiwan's Tobacco Hazards Prevention Act that increasingly stringent the major tobacco companies in advertising, promoting, and taking gift restrictions; causes major tobacco companies find how to push tobacco products to the market is an important issue.
Currently, the major tobacco companies rely on sales of their products through retail channel, and therefore, this study aims to explore the partnership management structure between tobacco companies with its distributors.
The study views the manufacturer's brand power, marketing strategy, service quality, would affect continuing partnerships between the manufacturers and its distributors.
Through questionnaires and SPSS analysis the study found:
1 Manufacturer core competencies (brand strength, marketing strategy, service quality) have significant effect to continuing partnerships.
2 Manufacturers rely more on distributors, manufacturers-distributors core competencies have significant effect to the continuing partnerships.
3 Manufacturers and distributors rely on each other, manufacturers-distributors core competencies have significant effect to continuing partnerships.
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