Fashion Market Product and Consumer behavior：A Case Study of Si Si Nan Village Simple Market

• Main Authors: Yeh Fang Hua, 葉芳華
• Other Authors: Shyu Der Ueng
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/fn8z9u

碩士 === 大葉大學 === 設計暨藝術學院碩士班 === 102 === The phenomenon of “fashion market” has brought fresh aesthetic experience to Taiwan society and the public. However, with the rise and development of Cultural Creative Industry, it did promote the trend of fashion market, but it has losing their unique attractions at the same time. Therefore, the study has come up with three research purposes: discussing the status of Simple Market in Sih-shi-na Village, analyzing the consumer patterns, and the attractions of theme fashion market milieu toward consumers after transformation. In recent years, there have been lots markets trying to transform into “mini market”. Simple Market, the research case of this study, is a market with independent characteristics and theme concept. It is different from fashion markets in the early time which contained multifarious type, but a market with theme and gathering similar belief and quality together. According to this, the study has used questionnaire to approach the research. It has collected 242 samples. Through the analysis, gathering statistics, participation and observation, it has found out: 1. Clear arrangement of Simple Market’ blocks will provide consumers more confortable feeling to browse. 2. Low repeatability of goods in Simple Market provides more exquisite sense. 3. Consumers usually have low desire of purchase. Vision design goods are the most popular. 4. In Simple Market, the most consumers are students. They are willing to purchase things under three hundred NT dollars. 5. Simple Market provides an excellent, delicate and multiple art space. The public and people with same interests are willing to participate. 6. Simple Market owns the superiority of location.