A Study of the Relationships among Travel Motivation, Perceived Value, Customer Satisfaction, and Revisit Intention for Tourism Factory
碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 102 === The main purpose of the present research was to study the correlation between travel motivation, perceived value, satisfaction, and revisit intention of tourist visiting tourism factories. Tourists of five tourism factories were sampled and these five factorie...
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ndltd-TW-102DYU006750052016-08-03T04:09:22Z http://ndltd.ncl.edu.tw/handle/53010983675378652097 A Study of the Relationships among Travel Motivation, Perceived Value, Customer Satisfaction, and Revisit Intention for Tourism Factory 觀光工廠遊客旅遊動機、知覺價值、顧客滿意度與重遊意願關係之研究 Huang, Chiung-Hui 黃瓊慧 碩士 大葉大學 休閒事業管理學系碩士班 102 The main purpose of the present research was to study the correlation between travel motivation, perceived value, satisfaction, and revisit intention of tourist visiting tourism factories. Tourists of five tourism factories were sampled and these five factories were chosen from tourism factories registering at Industrial Development Bureau Ministry of Economic Affairs, Taiwan by purposive sampling. Valid questionnaires were 346 was analyzed by software of SPSS for Windows 12.0. In the result, it shows that travel motivation, perceived value and satisfaction were positively correlated to revisit intention respectively. However, it is important to point that revisiting intention could be accurately predicted by the index of satisfaction. The result of the research was discussed and the recommendation was proposed in the study. Shih, Jian-Bin 施建彬 2014 學位論文 ; thesis 121 zh-TW |
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碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 102 === The main purpose of the present research was to study the correlation between travel motivation, perceived value, satisfaction, and revisit intention of tourist visiting tourism factories. Tourists of five tourism factories were sampled and these five factories were chosen from tourism factories registering at Industrial Development Bureau Ministry of Economic Affairs, Taiwan by purposive sampling. Valid questionnaires were 346 was analyzed by software of SPSS for Windows 12.0. In the result, it shows that travel motivation, perceived value and satisfaction were positively correlated to revisit intention respectively. However, it is important to point that revisiting intention could be accurately predicted by the index of satisfaction. The result of the research was discussed and the recommendation was proposed in the study.
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author2 |
Shih, Jian-Bin |
author_facet |
Shih, Jian-Bin Huang, Chiung-Hui 黃瓊慧 |
author |
Huang, Chiung-Hui 黃瓊慧 |
spellingShingle |
Huang, Chiung-Hui 黃瓊慧 A Study of the Relationships among Travel Motivation, Perceived Value, Customer Satisfaction, and Revisit Intention for Tourism Factory |
author_sort |
Huang, Chiung-Hui |
title |
A Study of the Relationships among Travel Motivation, Perceived Value, Customer Satisfaction, and Revisit Intention for Tourism Factory |
title_short |
A Study of the Relationships among Travel Motivation, Perceived Value, Customer Satisfaction, and Revisit Intention for Tourism Factory |
title_full |
A Study of the Relationships among Travel Motivation, Perceived Value, Customer Satisfaction, and Revisit Intention for Tourism Factory |
title_fullStr |
A Study of the Relationships among Travel Motivation, Perceived Value, Customer Satisfaction, and Revisit Intention for Tourism Factory |
title_full_unstemmed |
A Study of the Relationships among Travel Motivation, Perceived Value, Customer Satisfaction, and Revisit Intention for Tourism Factory |
title_sort |
study of the relationships among travel motivation, perceived value, customer satisfaction, and revisit intention for tourism factory |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/53010983675378652097 |
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