A Study of the Relationships among Travel Motivation, Perceived Value, Customer Satisfaction, and Revisit Intention for Tourism Factory

• Main Authors: Huang, Chiung-Hui, 黃瓊慧
• Other Authors: Shih, Jian-Bin
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/53010983675378652097

碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 102 === The main purpose of the present research was to study the correlation between travel motivation, perceived value, satisfaction, and revisit intention of tourist visiting tourism factories. Tourists of five tourism factories were sampled and these five factories were chosen from tourism factories registering at Industrial Development Bureau Ministry of Economic Affairs, Taiwan by purposive sampling. Valid questionnaires were 346 was analyzed by software of SPSS for Windows 12.0. In the result, it shows that travel motivation, perceived value and satisfaction were positively correlated to revisit intention respectively. However, it is important to point that revisiting intention could be accurately predicted by the index of satisfaction. The result of the research was discussed and the recommendation was proposed in the study.