A Study on Factors Affecting Consumers’ Adoption of Innovative Product : A Case of LINE
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === This study aims to investigate the relative advantage, compatibility, complexity and observability of product attributes for consumers in assessing the main considerations when using LINE and probe into the interference of which for five types of innovation ado...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84395h |