Corporate Social Responsibility, Perceived Quality on Consumer Trust and Behavior
碩士 === 逢甲大學 === 國際企業管理學士學位學程(英語專班) === 102 === Corporate social responsibility has become mainstream and has becomes part of the strategy of most companies (Franklin 2008), because more and more consumers are increasingly interested in the social responsibility activities of companies (Carrigan &...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/74316319806760643004 |