| Summary: | 碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 102 === Abstract
This study examines network relationship led to a positive influence on Taiwan
manufacturing small and medium enterprise (SME) performance. Based on a survey to
77 Taiwanese manufacturing industry of SMEs, this paper empirically explores the
relationships among sharing knowledge, accelerating innovation, reducing transaction
costs, gaining a better reputation, and creating new market opportunities can enhance
firm performance. Using the measure of multiple correspondence analysis (MCA),
which integrates ideas from multidimensional scaling and develops a graphical
technique that minimizes the distances between connecting points in a graph plot.
This study using two dimension space makes enterprises easier to understand:
Dimension 1 shows that they have breadth or depth in network content; Dimension 2
differentiate expressive ties and instrumental ties from network relationship. In addition,
give networking enterprises which don’t have significant influence on firm
performance suggestions in order to enhance firm performance.
In which enterprise can add more time on knowledge sharing to speed up external
knowledge acquisition; try significant changing on operation or new product/ service
to accelerate innovation; share risks and profits to reducing transaction costs; network
with higher level enterprises to gain a better reputation; lower market entrance to create
new market opportunities. Also, exposure to different industries, maintain a long term
Network Relationship: An Empirical Study of Taiwanese Small and Medium Enterprises
iv
FCU e–Theses &; Dissertations (2014)
relationship to enhance firm trust and further enhance firm performance through
networking.
Key words: SME, Network Relationship, MCA, Performance.
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