A Study of Consumers Buying Life Insurance Products Decision Model
碩士 === 逢甲大學 === 金融碩士在職專班 === 102 === A study of that if advertisement efficiency and corporate image can do significant difference, when consumers buying life insurance products purchase decision and repurchase intention. Questionnaire design by Likert scale. It’s composed of basic background, life...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54240773686834121983 |