The Research of Experiential Marketing, Experiential Value, Customer Satisfaction and Customer Loyalty－The Case Study of Costco Wholesale Store in the South of Taiwan
碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 102 === Currently there are many international and local hypermarket industry have been established in Taiwan, how to successfully attract customers' attentions is the most concern in the competitive market. Costco wholesale store is the only one to charge a me...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4r6gk6 |