| Summary: | 碩士 === 佛光大學 === 管理學系 === 102 === The economie of Taiwan grows quickly recent myears and there’s a substantial increase in GDP per capita. The consumers’ request for daily food turns into eating healthy and safe food from eating well and smart food. No matter for the reason of religon, health, moral or ecology, vegetarians are no longer the neglected minority groups.
There‘s a wide variety of restaurants and snack bars on the streets. Consumers have a diversity of choice in choosing a restaurant so the service quality is also an important factor. Therefore, the service quality will be the crucial factor for the organizational survival and competition.
There is an old saying in China, "A drop received in need will be repaid with a whole river." It’s the purpose to set up a Water Drop Teahouse and it also contains the meaning of the believers to a reward of giving. There are 26 branches of Water Drop Teahouse now in Taiwan. It’s not for profit and provides delicious and healthy vege food for public.
This study reviews literature of service quality and customer satisfaction, and quantitative research as the basis of the data collection and analysis. The research subjects are the consumers of Water Drop Teahouse , in the northern and eastern regions. The data collection method is convenience sampling and questionnaires given number, and data analysis.
The findings of this study are as below: First, there is significant relationship between product quality and customers’ satisfaction. Second, the quality of the ingredients of the product quality (color, smell, taste) are significant to customers’ satisfaction. Third, the diversity of dishes with narrative is not significant to customers’ satisfaction.
Service quality have a positive impact of customers’ satisfaction. As to service quality, customers take account of the attitude of the staff, hardware facilities and waiting time and the degree of customers’ satisfaction is slightly higher. However, the professional competence of service personnel, customer satisfaction is slightly lower.
Finally, according to research findings, we will provide some suggestions of product quality and service quality for Water Drop Teahouse industry as a basis for improvement.
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