A Study on Critical Success Factors of Hostel Operation

• Main Author: 郭瑞芳
• Other Authors: 張和然
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/80370735071056843393

碩士 === 佛光大學 === 管理學系 === 102 === In recent years, considerable effort has been dedicated to the advancement of tourism to develop the market of accommodations. Most of studies focus on the international hotel and homestay’s critical success factors. However, hostel accommodations have received relatively little attention in the tourism literature. The purpose of this study is to identify critical success factors and their sub-factors of hostel’s operation then to find out the most important CSFs. First, this paper attempts to identify the CSFs through literature review. Second, create questionnaires and surveys by using analytic hierarchy process. Finally, we gain weights of CSFs via questionnaire collection and data analysis and rank the relative important weights, then, propose some advices. The results of this study “physical environment” which is the top priority of factors, the following are “quality of service”, “brand”, “convenience” and “supplementary services”. “keep environment clean”, “assurance” and “empathy and caring” which are the top priority of sub-factors, the last are “CRM”, “green energy” and “self-serve”. The finding of this paper shown below: First, specialists and hostel attendants consider CSF is under construction of consumers’ perception of the environment, service process and quality. But, the real motive of consumers should be culture, management philosophy, and the most efficient route to its destination. Second, the budget is not the most important factor on chose hostels. Finally, to understand consumers who simultaneously concern about the “supplementary services”.