An Effectiveness Exploration of Social Tie, Exposure Frequency and the Congruity between Brand and Content on Social Media: A Case Study of Facebook

An Effectiveness Exploration of Social Tie, Exposure Frequency and the Congruity between Brand and Content on Social Media: A Case Study of Facebook

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 102

Bibliographic Details
Main Authors: Sun, Min Chia, 孫敏嘉
Other Authors: Cho, Feng-Chih
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/yuf44k
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spelling ndltd-TW-102FJU000230012019-05-15T21:03:11Z http://ndltd.ncl.edu.tw/handle/yuf44k An Effectiveness Exploration of Social Tie, Exposure Frequency and the Congruity between Brand and Content on Social Media: A Case Study of Facebook 以社會連帶、訊息曝光頻率與內容一致性探討社群媒體溝通效果：以Facebook為例 Sun, Min Chia 孫敏嘉 碩士 輔仁大學 大眾傳播學研究所碩士班 102 Cho, Feng-Chih 卓峯志 2013 學位論文 ; thesis 147 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 102
author2 Cho, Feng-Chih
author_facet Cho, Feng-Chih
Sun, Min Chia
孫敏嘉
author Sun, Min Chia
孫敏嘉
spellingShingle Sun, Min Chia
孫敏嘉
An Effectiveness Exploration of Social Tie, Exposure Frequency and the Congruity between Brand and Content on Social Media: A Case Study of Facebook
author_sort Sun, Min Chia
title An Effectiveness Exploration of Social Tie, Exposure Frequency and the Congruity between Brand and Content on Social Media: A Case Study of Facebook
title_short An Effectiveness Exploration of Social Tie, Exposure Frequency and the Congruity between Brand and Content on Social Media: A Case Study of Facebook
title_full An Effectiveness Exploration of Social Tie, Exposure Frequency and the Congruity between Brand and Content on Social Media: A Case Study of Facebook
title_fullStr An Effectiveness Exploration of Social Tie, Exposure Frequency and the Congruity between Brand and Content on Social Media: A Case Study of Facebook
title_full_unstemmed An Effectiveness Exploration of Social Tie, Exposure Frequency and the Congruity between Brand and Content on Social Media: A Case Study of Facebook
title_sort effectiveness exploration of social tie, exposure frequency and the congruity between brand and content on social media: a case study of facebook
publishDate 2013
url http://ndltd.ncl.edu.tw/handle/yuf44k
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