| Summary: | 碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 102 === As what everybody has experienced since 2008, the environment of global economy has experienced a series of crisis, leading to an economic recession in every country.For Taiwan, an export-oriented country, the recession is challenging the survival of Taiwan's exporting industry.
This paper is written to learn how to strengthen exporters' competitiveness under the challenges of globalization, e-commerce, and the turbulent global economic environment, in terms of transforming, upgrading, creating brands, and finding business opportunities in emerging markets.
Due to personal occupation, this paper is going to discover possible strategies to help exporting enterprises survive under such
harsh environment. Besides, it tries to explore the ways to help exporting enterprises transform and discover more business opportunities.
Through secondary sources and case studies, we conclude that the primary strategy for exporters is to develop our own products, since only core products can dominate the markets.
Second, we have to emphasize on innovation based on existed products, since it helps develop new markets.
Third, we have to create our own brands, since it helps us penetrate deeply into the markets.
Finally, we have to use mergers and acquisitions to help us control channels fast for the targeted markets.
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