Strategic Valuation for The Bank Third Party's Payment Platform

• Main Authors: LIN,JIA-CHENG, 林佳成
• Other Authors: Chiu,Chia-Chou
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/27715400147239082824

碩士 === 輔仁大學 === 金融與國際企業學系金融碩士在職專班 === 102 === Internet business exchange represents a progressive rise of information technology to the traditional commercial activities brought a huge impact, but also the impact of the bank must continue to pursue the development of a network of financial innovation in this heat wave network, and also shows the financial electronic the value of its investment strategy to bring increasingly important. This study will examine the evaluation of third-party payment application banks when the investment decision platform to simulate a network forecast transaction data bank to invest in third-party payment platform for the case studies, the use of game theory to analyze Bank of third-party payment platform project investment. In the context of this study, under the assumption of the bank at the time of investment platform project, use the NPV evaluation point of view is worth the investment project. In policy analysis, simulated bank when two of the same scale investment platform project, in order to pull away opponents and competition for time to do the marketing strategy to make the relevant breakdown of the core functions of fee waivers, and with the well-known inside or outside the network business cooperation to enhance market share and profit, plan marketing decisions should avoid core function fee waiver. Based on the special nature of e-finance, assessment methods are not traditional asset investment will be able to reasonably assess the true value of their IT investments and make a more rational decision analysis. Can take advantage of investment opportunities as and value NPV and game theory in different investment situation is analyzed under the assumption of random form a good intuitive explanation assessment project will finance investment banking network to obtain the optimal investment strategy.