| Summary: | 碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 102 === In the progressive economic value, according to the specific needs of consumers, to customize the service will generate the experience. When business utilize the service as stage and the products as tool, to make consumers to be involved in, the experience will be generated. The feeling is valuable, and will be able to reach the consumers’ emotion as well as to be combined with consumers’ self spirit; which will bring business enormous opportunities. The consumers form the experience through experiential learning, and de-standardization is able to effectively reduce customer sacrifice. The fourth industry -- the Experience Economy, has already become the trend.
This study is aimed to understand how to create economic value through consumers’ experience. Creativity requires cultural accumulation, and cultural connotation is the spirit of products. When a country's economy has growing with the rising of art, it is worth to be discussed that the influence of experience quality on experience value through the characteristic of cultural and creative products, the preciousness and the rarity of art works. This study is expected to provide the references to the business about the new concept and transformation.
The total of 400 questionnaires is sent in this study, by mail and on-site survey respectively. The valid questionnaires are 324 and the effective questionnaires rate is 81%, which is analyzed by SPSS statistical analysis.
This study establishes a precedent to bring the conspicuous value into the experience. The conclusion confirmed that the conspicuous value is not only existing but also playing the key role. Moreover, the aesthetic is often an important factor for consumers whether to purchase the art products. In practice, to increase the overall aesthetic may enhance the consumer’s willingness to participate; also enable consumer to be involved in and to learn with sympathy, from which the surprise will be raised. In addition, the product scarcity may enhance the involvement, playfulness and surprise of consumer; cultural content and creativity may also bring the surprise. Therefore, the immersion and the surprise will directly have the influence on social value, aesthetic value and conspicuous value; while learning impacts on conspicuous value and the playfulness impacts on social value.
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