A Study on the Relationship between Using Motivation and Using Behavior of the Smart Phone–An Example of Ninth Grade Students in Cianjhen District

• Main Authors: Chia-Li Lo, 羅嘉莉
• Other Authors: Jhy-Ping Jhang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/a2vu2s

碩士 === 華梵大學 === 工業工程與經營資訊學系碩士班 === 102 === This study investigates the current situation of using motivation and using behavior of smart phones for ninth-graders. Furthermore, explore the relationship between the using motivation and using behavior for smart phones, and take the ninth-graders in Cianjhen District of Kaohsiung as an example. This study is based on the empirical research from scholars both home and abroad and divides the using motivation for smart phones into three dimensions which are functional motivation, hedonic motivation and social motivation. The using behaviors are divided into two dimensions which are use frequency and benefits to use. “Questionnaire on the relationship between using motivation and using behavior of smart phones for ninth-graders” is also developed and survey is conducted on 311 ninth-graders. The survey data for this study is put through reliability and validity analysis first, using descriptive statistics to illustrate the basic information of survey takers and using independent sample t test to conduct difference analysis regarding the gender of the user in terms of using motivation and using behavior. Then ANOVA was utilized to conduct the difference analysis of user experience in terms of motivation and behavior. Last, correlation analysis is conducted on the using motivation and using behavior. The empirical results show that the gender of the users displays no significance to the using motivation and using behavior. The user experience has significance on the using motivation and using behavior. Correlation analysis shows significance for using motivation and using behavior.