Applying Theory of Planned Behavior to Understand the Participation of New Female Immigrants in Virtual Community

• Main Authors: Chun-Mei Chang, 張春梅
• Other Authors: Chun-Te Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/24181083721051171438

碩士 === 華梵大學 === 資訊管理學系碩士班 === 102 === This study aimed to understand how the new female immigrants in Taiwan are motivated to participate the virtual community on the internet, particularly, through using Facebook. Following the modified theory of planned behavior (TPB), this study identifies three factors—Attitude Toward Behavior, Subjective Norm and Perceived Behavior Control—and evaluates the impacts of those three factors on the Behavioral Intention that motivates their participations in virtual community. The analysis is based on the data obtained from 180 responses of questionnaire survey out of 250 randomly selected female Vietnamese individual in Zhonghe District in New Taipei City. The result of the statistic analysis indicates that the subjects often express very strong emotional needs attaching to their folks, and show strong desires to participate the virtual community. But their participations in the virtual community are constrained by their accessibilities to Internet and their abilities to facilitate computer literacy. The result also shows that the higher education the subject was received in their home country, the more satisfaction she enjoys from participating virtual community. Moreover, those who received Chinese language and literacy trainings also show higher rate of participation in virtual community than those who do not. Based upon those findings, this study suggests that including computer literacy courses in evening schools will benefit new female immigrants in Taiwan by increasing their participation to virtual community.