The Analysis of Consumer’s Perception and Purchase Intention to Vegetarian Meal－A Case in Xitun Dist., Taichung City

• Main Authors: LAI, LI-LING, 賴利玲
• Other Authors: Hsueh-Fang Wang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/32g3tw

碩士 === 弘光科技大學 === 食品暨應用生物科技所 === 102 === Abstract These years, people require better quality of health and living, they popularize the concept of keep in good health by value diet. Vegetarian Meal and Dash（Dietary Approaches to Stop Hypertension, DASH）have following advantages: rich in vitamins, minerals, unsaturated fatty acids and dietary fiber which had been proved the ability to improve metabolic disease（hypertension, diabetes, cardiovascular diseases, ...）by some records. Therefore, it is a big issue of health units to popularize Vegetarian Meal. Under this circumstance, this research will start with Vegetarian Meal, proceed to consumers’ vivo environmental protection, improving of health, knowledge of Vegetarian Meal, and the purchase intention. The research collected questionnaires from Xitun Dist., Taichung City to analysis population’s character, Perception of Vegetarian Meal, the inclination of consumers and health valuation. According to this research we will know better about relationship between health and Vegetarian Meal which compare Survey Response’s eating choice, furthermore, make constructive suggestions to improve people’s knowledge of health. Moreover, people will choose suitable Vegetarian Meal to increase health. This research provides proper idea of Vegetarian Meal for public. We suggest government popularize Vegetarian Meal to improve public health, decrease chronic disease population, and reduce national health expenditures。