The Study of Continuance Usage Intention with Optometric Employees in Online Service

• Main Authors: Hsu, Shu-Fen, 徐淑芬
• Other Authors: Yin, Li-Te
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/94807034242688771116

碩士 === 中華醫事科技大學 === 視光產業碩士專班 === 102 === In recent years, hardly study focus on cognitive and intention of optometric employees conducts related online services. This study aims to depth investigate optometric employees intending to continuance applied online services system for completed everyday work which integrated technology acceptance model, expectation confirmation theory and familiarly (most newly factor of information system domain) to proposal novel theoretical model for examine optometric employees’ cognitive and intention. In order to archived effectively valid proposed model that used questionnaires survey to verify and clarify research purposes. Totally, acquire 251 valid responses aside from distributed to 265 participants in Taiwanese optometric industry. Furthermore, structure equation modeling analysis was used to assess the statistical analysis in questionnaire survey data. The analytical results revealed that familiarity and satisfaction have a positive relationship to continuance intention conduct in online service system. Moreover, perceived of easefulness, perceived of usefulness and confirmation have a positive relation to satisfaction. Also, confirmation have a positive relation to familiarity. From these points, on behalf of optometric employees concern about familiarity and satisfaction should be play an important role in intent to continuance to conduct online service system. The empirical results supported to theoretical model proposed and could be applied to academic and industrial supervisors. Further study may extensively this study finding to broadly design and planning related studying factors for understanding different industry personnel cognitive and intention in online service system aspect.