The Research on Visitors Revisiting Willingness of Kaohsiung Shoushan Zoo.
碩士 === 義守大學 === 資訊管理學系 === 102 === The study aims to understand and explore customer’s perceived value, satisfaction and willingness to revisit for Kaohsiung Zoo as well as the relationship among the three. By randomly sampling 298 visitors in Kaohsiung Shoushan Zoo, the study uses modified perceive...
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ndltd-TW-102ISU053960312019-05-15T21:51:24Z http://ndltd.ncl.edu.tw/handle/ctf4k4 The Research on Visitors Revisiting Willingness of Kaohsiung Shoushan Zoo. 高雄市壽山動物園遊客重遊意願之探討 Pai-Yu Yeh 葉柏佑 碩士 義守大學 資訊管理學系 102 The study aims to understand and explore customer’s perceived value, satisfaction and willingness to revisit for Kaohsiung Zoo as well as the relationship among the three. By randomly sampling 298 visitors in Kaohsiung Shoushan Zoo, the study uses modified perceived value scale, satisfaction scale and willingness to revisit scale as measurement tools. With statistics methods, such as statistics description, reliability analysis, factor analysis, t-test, one way ANOVA, Pearson related and stepwise regression, the study analyzes the results and find: (1) Visitors of Kaohsiung Shoushan Zoo felt good in terms of customer perceived value, satisfaction and willingness to revisit. (2) It is statistically significant for tourists with different age and different level of education in terms of customer perceived value. (3) It is statistically significant for tourists with different monthly income, marital status, age, sex, level of education and occupation in terms of customer satisfaction. (4) Customer perceived value has significant impact on visitors’ satisfaction and willingness to revisit; in return, customer satisfaction has significant impact on their willingness to revisit. In line with the results, the study proposals that Kaohsiung Zoo operators improve visitors’ overall value and satisfaction and therefore enhance their willingness to revisit by strengthening and improving parks service and landscape maintenance, enhancing staff education and training, and combining other travel packages. Yi-Hui Liang 梁鐿徽 2014 學位論文 ; thesis 96 zh-TW |
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碩士 === 義守大學 === 資訊管理學系 === 102 === The study aims to understand and explore customer’s perceived value, satisfaction and willingness to revisit for Kaohsiung Zoo as well as the relationship among the three. By randomly sampling 298 visitors in Kaohsiung Shoushan Zoo, the study uses modified perceived value scale, satisfaction scale and willingness to revisit scale as measurement tools. With statistics methods, such as statistics description, reliability analysis, factor analysis, t-test, one way ANOVA, Pearson related and stepwise regression, the study analyzes the results and find:
(1) Visitors of Kaohsiung Shoushan Zoo felt good in terms of customer perceived value, satisfaction and willingness to revisit.
(2) It is statistically significant for tourists with different age and different level of education in terms of customer perceived value.
(3) It is statistically significant for tourists with different monthly income, marital status, age, sex, level of education and occupation in terms of customer satisfaction.
(4) Customer perceived value has significant impact on visitors’ satisfaction and willingness to revisit; in return, customer satisfaction has significant impact on their willingness to revisit.
In line with the results, the study proposals that Kaohsiung Zoo operators improve visitors’ overall value and satisfaction and therefore enhance their willingness to revisit by strengthening and improving parks service and landscape maintenance, enhancing staff education and training, and combining other travel packages.
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author2 |
Yi-Hui Liang |
author_facet |
Yi-Hui Liang Pai-Yu Yeh 葉柏佑 |
author |
Pai-Yu Yeh 葉柏佑 |
spellingShingle |
Pai-Yu Yeh 葉柏佑 The Research on Visitors Revisiting Willingness of Kaohsiung Shoushan Zoo. |
author_sort |
Pai-Yu Yeh |
title |
The Research on Visitors Revisiting Willingness of Kaohsiung Shoushan Zoo. |
title_short |
The Research on Visitors Revisiting Willingness of Kaohsiung Shoushan Zoo. |
title_full |
The Research on Visitors Revisiting Willingness of Kaohsiung Shoushan Zoo. |
title_fullStr |
The Research on Visitors Revisiting Willingness of Kaohsiung Shoushan Zoo. |
title_full_unstemmed |
The Research on Visitors Revisiting Willingness of Kaohsiung Shoushan Zoo. |
title_sort |
research on visitors revisiting willingness of kaohsiung shoushan zoo. |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/ctf4k4 |
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