| Summary: | 碩士 === 義守大學 === 管理碩博士班 === 102 === Abstract
This study seeks to explore junior high school students’ consumption of sweetened beverages and its related factors. The participants investigated in this study come from a six-year high school in Kaohsiung City, covering the seventh, eighth and nineth graders in the school year of 2013. We select the participants through random sampling. A total of 270 copies of the questionnaire have been issued with 269 valid copies returned. We number the valid copies of the questionnaire, collect the statistics and conduct the description through One-way ANOVA, Pearson’s correlation coefficient, and Regression Analysis.
The results point out a few findings. First, the participants in this study have a good knowledge regarding the consumption of sweetened beverages. However, we find that they are most vulnerable to the temptations of sweetened beverages on three occasions: (i) when they attend a gathering, (ii) when their family and peers are sipping sweetened beverages, and (iii) when their family purchase sweetened beverages at home. This means that in addition to educating the participants about the health hazards which sweetened beverages can cause, we should also teach them to employ effective strategies to resist the temptations of sweetened beverages.
Second, the most frequently consumed sweetened beverages are tea drinks. One of the reasons is that the participants can easily purchase them at drink shops. Another reason is that their family will also buy tea drinks for the participants. In this light, we suggest that the responsibility of practically cutting down on participants’ consumption of tea drinks lies not only in the participants themselves but also in their family members. They should have the same level of awareness and knowledge about sweetened beverages and act together.
Third, if the subjects were given no pocket money, the frequency of drinking sweetened beverages would get reduced. This implies that when parents are giving their children monthly allowance, they are supposed to consider their children’s realistic needs and pay attention to how they use their pocket money, which can help to cultivate their children’s savings attitudes and habits.
Last, when the participants have a stronger self-efficacy to resist sipping sweetened beverages, the frequency of their consumption can be effectively reduced. As a result, enhancing the participants’ self-efficacy in this respect will be the most effective way to lessen students’ consumption of sweetened beverages in the future. To this end, decreasing junior high school students’ consumption of sweetened beverages should be implanted and implemented in the family education.
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