The relationship among products perception, purchasing motivation, and intention of bread by customers
碩士 === 義守大學 === 管理碩博士班 === 102 === Food safety issues have caused serious problems for consumer health. The consumer is suspicion the bread with many food additives. It is necessary to understand the consumer behavior for bread. The purpose of this study is to discuss the relationship among produc...
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ndltd-TW-102ISU054570732015-10-14T00:23:51Z http://ndltd.ncl.edu.tw/handle/30803799120241804096 The relationship among products perception, purchasing motivation, and intention of bread by customers 消費者對麵包產品認知、購買動機及購買意願之關係 CHENG-SHENG LIN 林政陞 碩士 義守大學 管理碩博士班 102 Food safety issues have caused serious problems for consumer health. The consumer is suspicion the bread with many food additives. It is necessary to understand the consumer behavior for bread. The purpose of this study is to discuss the relationship among product perception, purchasing motivation, purchasing intension for bread by consumer. The samples was random selected the purchasing experience of bread in Kaohsiung city. The statistical result shows the significant different between consumer background and product perception of bread, the significant different between consumer background and purchasing motivation of bread, the significant different between consumer background and purchasing intention of bread, the significant different between product perception and purchasing motivation of bread by consumer, the significant different between product perception and purchasing intention of bread by consumer, the significant different among product perception and purchasing motivation and purchasing intention of bread by consumer. This results suggested the bakery is have to understand the product perception and then, its will increase purchasing motivation and purchasing intension of bread by consumer. TUAN-LIANG HUNG 洪端良 2014 學位論文 ; thesis 68 zh-TW |
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碩士 === 義守大學 === 管理碩博士班 === 102 === Food safety issues have caused serious problems for consumer health. The consumer is suspicion the bread with many food additives. It is necessary to understand the consumer behavior for bread. The purpose of this study is to discuss the relationship among product perception, purchasing motivation, purchasing intension for bread by consumer. The samples was random selected the purchasing experience of bread in Kaohsiung city. The statistical result shows the significant different between consumer background and product perception of bread, the significant different between consumer background and purchasing motivation of bread, the significant different between consumer background and purchasing intention of bread, the significant different between product perception and purchasing motivation of bread by consumer, the significant different between product perception and purchasing intention of bread by consumer, the significant different among product perception and purchasing motivation and purchasing intention of bread by consumer. This results suggested the bakery is have to understand the product perception and then, its will increase purchasing motivation and purchasing intension of bread by consumer.
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TUAN-LIANG HUNG |
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TUAN-LIANG HUNG CHENG-SHENG LIN 林政陞 |
author |
CHENG-SHENG LIN 林政陞 |
spellingShingle |
CHENG-SHENG LIN 林政陞 The relationship among products perception, purchasing motivation, and intention of bread by customers |
author_sort |
CHENG-SHENG LIN |
title |
The relationship among products perception, purchasing motivation, and intention of bread by customers |
title_short |
The relationship among products perception, purchasing motivation, and intention of bread by customers |
title_full |
The relationship among products perception, purchasing motivation, and intention of bread by customers |
title_fullStr |
The relationship among products perception, purchasing motivation, and intention of bread by customers |
title_full_unstemmed |
The relationship among products perception, purchasing motivation, and intention of bread by customers |
title_sort |
relationship among products perception, purchasing motivation, and intention of bread by customers |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/30803799120241804096 |
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