A Study of the relationship among Job Characteristic, Emotional Labor, Job Stress, Organizational commit- ment and Job Satisfaction of Sales Staff in Kinmen Tourist Specialty Stores

• Main Authors: Huang, chia-hao, 黃嘉豪
• Other Authors: Chao, Chia-Yu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/358dgv

碩士 === 國立金門大學 ===  觀光管理學系 === 102 === With regards to this study, the research takes into account: job characteristics, emotional labor, jobs stress, organizational commitment and job satisfaction, The goal of the study is to utilize employees within the tourism industry in order to better understand the tourism industry`s effect on the previously stated categories. 405 individual questionnaires, from tourism industry employees, were divided into six parts reflecting personal attributes, job characteristics, emotional labor, jobs stress, organizational commitment and job satisfaction. Analysis of the results gathered through the questionnaires was conducted using LISREL statistical software, wherein pattern analysis was executed to verify relationships between variables. The results revealed job characteristics of sales employees working within organizations which provide unique or specialty products positively affect emotional labor and organizational commitment in tandem with a lower of job stress. Emotional labor and organizational commitment positively affect satisfaction while work-related pressure is negatively affected by satisfaction. Therefore by raising emotional labor and organizational commitment and reducing work pressure employee job satisfaction will increase. Thereby providing the travel industry and tourism authorities a reference with which to apply for human resource planning and the management of the sales staff within organizations which provide unique or specialty products.