| Summary: | 碩士 === 國立高雄應用科技大學 === 企業管理系 === 102 === In recent years, Internet impacts economic vary huge, not only changed the way the industry competitive, increase their sales pipeline, relative, consumers are faced with new shopping patterns. Compared with traditional physical stores, Internet provides a lower cost of trading platforms, so that consumers can get higher utility from online shopping. But intense competition in the network, in the network, the price is easy to search, Therefore, The Internet Retailers are easy to get the Price competition, Thence, the network set up shop grasp what characteristics are particularly important for Internet retailers, In addition to meet diverse customer needs, but also be able to enhance products price and create more profits.
In this study, Taobao is research subjects, for the characteristics of Internet retailers are able to raise prices of their products and thus enhance profits for online retailers, and realizing what factors are consumers caring. The results of the study found that:
1.The"seller's reputation", "Visitors", "Description", "Products" to "Product Price" has a positive effect. And "number of competitors" to "Product Price" has a negative impact.
2. The "Seller reputation" affects "price" level, will decreased " when "the number of competitors" while increase.
Although the Internet competition is becoming increasingly fierce, But if Internet retailer grasps the "seller reputation", "Visitors", "product description", "Products", then while make a premium product prices, and better to set more favorable prices.
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