An Empirical Analysis of the Antecedents of Social Network Game Continuance use : Perspective on Community
碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 102 === Social Network Games have in recent years become an increasingly important component of social media. Therefore, this research is based on Expectation Confirmation Theory. It combines community perspective, and joins the concepts of perceived playfulnes...
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ndltd-TW-102KUAS03960052019-05-15T21:23:57Z http://ndltd.ncl.edu.tw/handle/pnk633 An Empirical Analysis of the Antecedents of Social Network Game Continuance use : Perspective on Community 影響社群遊戲持續使用之因素-以社群觀點探討 Jyue-Yu Lin 林珏妤 碩士 國立高雄應用科技大學 資訊管理研究所碩士班 102 Social Network Games have in recent years become an increasingly important component of social media. Therefore, this research is based on Expectation Confirmation Theory. It combines community perspective, and joins the concepts of perceived playfulness, perceived ease of use, social motivation, peer influence, interactive, motivation etc. The purpose is to discuss the factors of influencing on continue using Social Network Games. Thirteen research hypotheses derived from this model are empirically validates using a field survey of Taiwanese Social Networking Game plays. Received 550 valid questionnaires from paper sources. Data collected through observation and questionnaire and SMART PLS analysis is used to verify models. The consequence shows : 1. Expectation confirmation has positive effect on extent of perceived playfulness, perceived ease of use and satisfaction. 2. Perceived playfulness, perceived ease of use、interactive has positive effect on extent of satisfaction. 3. Social motivation has a negative impact on satisfaction and continuance intention. 4. Interactive has positive effect on extent of perceived playfulness. 5. Perceived playfulness, peer influence, satisfaction, motivation has positive effect on extent of continuance intention. Results, in academically, in order to make up for the insufficient study before, this research extends the continued use topic in the field of Social Network Games. In pragmatically, it not only provides Social Network Games suppliers in the planning or marketing references, but also offers developers to design the relevant type as consultation to enhance player supportive willingness constantly. Chun-Yang Chang 張俊陽 2014 學位論文 ; thesis 66 zh-TW |
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碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 102 === Social Network Games have in recent years become an increasingly important component of social media. Therefore, this research is based on Expectation Confirmation Theory. It combines community perspective, and joins the concepts of perceived playfulness, perceived ease of use, social motivation, peer influence, interactive, motivation etc. The purpose is to discuss the factors of influencing on continue using Social Network Games.
Thirteen research hypotheses derived from this model are empirically validates using a field survey of Taiwanese Social Networking Game plays. Received 550 valid questionnaires from paper sources. Data collected through observation and questionnaire and SMART PLS analysis is used to verify models. The consequence shows : 1. Expectation confirmation has positive effect on extent of perceived playfulness, perceived ease of use and satisfaction. 2. Perceived playfulness, perceived ease of use、interactive has positive effect on extent of satisfaction. 3. Social motivation has a negative impact on satisfaction and continuance intention. 4. Interactive has positive effect on extent of perceived playfulness. 5. Perceived playfulness, peer influence, satisfaction, motivation has positive effect on extent of continuance intention.
Results, in academically, in order to make up for the insufficient study before, this research extends the continued use topic in the field of Social Network Games. In pragmatically, it not only provides Social Network Games suppliers in the planning or marketing references, but also offers developers to design the relevant type as consultation to enhance player supportive willingness constantly.
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author2 |
Chun-Yang Chang |
author_facet |
Chun-Yang Chang Jyue-Yu Lin 林珏妤 |
author |
Jyue-Yu Lin 林珏妤 |
spellingShingle |
Jyue-Yu Lin 林珏妤 An Empirical Analysis of the Antecedents of Social Network Game Continuance use : Perspective on Community |
author_sort |
Jyue-Yu Lin |
title |
An Empirical Analysis of the Antecedents of Social Network Game Continuance use : Perspective on Community |
title_short |
An Empirical Analysis of the Antecedents of Social Network Game Continuance use : Perspective on Community |
title_full |
An Empirical Analysis of the Antecedents of Social Network Game Continuance use : Perspective on Community |
title_fullStr |
An Empirical Analysis of the Antecedents of Social Network Game Continuance use : Perspective on Community |
title_full_unstemmed |
An Empirical Analysis of the Antecedents of Social Network Game Continuance use : Perspective on Community |
title_sort |
empirical analysis of the antecedents of social network game continuance use : perspective on community |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/pnk633 |
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