A Study of an Application of KANO Model to Souvenirs for Quality Improvement
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 102 === Spending of tourism shopping activities accounts for 30% to 49% of total tourist expenditure (Keown, 1989; Turner & Reisinger, 2001), the proportion is quite high. Taiwan Tourism Bureau (2013) statistics also pointed out that Taiwan 2012 foreign excha...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00201257496918740439 |