| Summary: | 碩士 === 國立高雄應用科技大學 === 文化創意產業研究所 === 102 === The aim of the study is to dissect the construction and expansion of Disney．Pixar. After clarifying the research development of the Disney and Pixar animation researches from 1986 to 2014, the study is divided into three aspects. The first aspect is to examine the market expansion brought by Disney．Pixar. The second aspects is to verify the dual-function of the Disney．Pixar Easter eggs: the brand charisma and marketing intensification. The last aspect is to illustrate the industry growth of Disney．Pixar, which reached a peak by the movie series Toy Story, came into question because of Brave, and then revivified the movie-making spirit with Monster University. In conclusion, as a beneficial reference, Disney．Pixar provides Taiwanese animation industries with the brilliant business strategies and excellent movie-making skills, which inspire Taiwanese animation practitioners with the various design and creative spirit.
|
|---|
