The Study of Using Line to Communicate With Parents by Elementary School Teachers in Kaohsiung

• Main Authors: HSIEH,YA-HSU, 謝雅絮
• Other Authors: 吳雅蓉
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/gntgsp

碩士 === 高苑科技大學 === 經營管理研究所 === 102 === Abstract This study was mainly explored the influence of personal characteristics, attitude towards the use of technology and using frequencies of LINE for elementary school teachers on applying LINE to carry out the parent-teacher communication behavior. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Five Factor Model (hereinafter referred to as FFM), this study proposed a research framework of this mobile communication software, LINE, with testing the influence of attitude towards the use of technology and using habits of LINE on using behavior of the mobile communication software in one way, and, in another way, comparing relative effects on elementary school teachers use of LINE to carry out the parent-teacher communication that yielded from different personal characteristics in various relationships. This study surveyed the elementary school homeroom teachers in Kaohsiung City by filling out paper and pencil questionnaire. 184 valid samples were collected and the regression analysis was employed to carry out the hypothesis testing. The research revealed that the performance expectancy, social influence, and perceived security of the attitude towards the use of technology, would have a significantly positive impact on parent-teacher communication. In addition, the influence of different teachers’ extroversion of personal characteristics on parent-teacher communication would be also significantly positive. Moreover, a significantly positive effect on parent-teacher communication was discovered in terms of the frequency of the use of LINE as well.