| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 102 === Through the literature analysis, this study identifies dimensions and factors involved with the new product development preliminarily and interview the experts who are senior managers of the manufacture, sales, quality assurance and research & development department subsequently to acquire their recommendations, and then conclude the framework of the dimensions and factors. Next, calculating the weight of the dimensions and factors with the AHP (Analytic Hierarchy Process) method, and sorting the overall dimensions and factors by the weight calculated.
To analyze the result, this study classifies the respondents into senior group and mid-level group. The weight in turn of the dimensions by the analyzing result of the mid-level groups is the application of the method and tools of the research and development, new product development process management, the culture and resources of the organization and the management of the tacit knowledge of the new product development. The weight in turn of the dimensions by the analyzing result of the senior group is the management of the tacit knowledge of the new product development, the culture and resources of the organization, the application of the method and tools of the research and development, and new product development process management. The senior group places great emphasis on tacit knowledge management, specifically the project managers need not only accumulate mass Know How by themselves but also have the ability to drive the transferring of the tacit knowledge that they can do a good job of the new product development management, and even more scheming the strategies of the future products of corporations.
After 4 dimensions and 12 factors analyzing, the results show that the most important factors of successful new product development is the product quality management, and senior managers pay more attention to tacit knowledge transfer and the genius of project managers.
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