EXPERIENTIAL MARKETING, PRODUCT INVOLVEMENT AND PURCHASE INTENTION RELATIONS: A SMARTPHONE CASE
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 102 === Abstract Ever since scholars proposed the approach of experiential marketing in the year 2000, enterprises have begun offering product experience services to customers instead of simply emphasizing how good their products are, as was common in the past. Now,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86253522669652432902 |