The Study on Business Strategies of Distillery in Off-islands:The Comparative Analysis of Kinmen and Matsu

• Main Authors: HUI-PING LIN, 林惠萍
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/deg4h7

碩士 === 銘傳大學 === 公共事務學系碩士在職專班 === 102 === Sorghum liquor Distillery is the most important industry for both off-islands of Kinmen and Matsu,but the performance of Kinmen is far superior.Thus this dissertation analyses the reasons behind it with the aim of:1.understanding the operation business strategies of the two distillery of the two off-islands;2.understanding how much the operational business strategies are relevant to their respective business performance;3. and understanding how to improve business performance and profits of the Matsu Liquor Factory. Matsu and Kinmen distillery are owned by their respective county government, and they both were established with the aim of playing a strategic role in the Island''s economy.Yet Kinmen was a great success story as their products sold in both domestic and foreign markets.It seems Matsu factories had a lot to learn.This dissertation, therefore,have consulted 35 master and doctoral dissertations in order to understand how off distillery works.This is a qualitative research complemented by quantitative data.It proves that the operational business strategy has great impact on the success of the distillery-this is the practical aim of this dissertation that is to be a source for consultation. After integrating literature on the topic and the data collected,the major point of findings are as follow:1.The two distillery share the same organizational structure and produce the same type of liquor,but their operational business strategy and their business performance are significantly different;2.The difference in operational business strategy is the main reason of their different business performance;3.The difference of the business performance is also attributable to the different size of the economy,i.e.Matsu is too small;4.The talents of the management are also different and Matsu should take this into account for its improvement and reorganization.