Marketing Strategies Affecting Market Share of Rubber Exporting Companies in Binh Phuoc Province to China Market

• Main Authors: Vo Quoc Bao, 武國寶
• Other Authors: Ching-Wen Mo
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/00000399301375165174

碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 102 === In Vietnam, rubber trees have important implications not only for the national economy, but also of great significance in terms of society. Rubber is the main export items of Vietnam is not only high- value exports, but also help to create jobs for a large population, rubber helps protect the environment, soil erosion prevention, floods,... In recent years, the rubber tree crops are becoming strength and attracted many farmers in Binh Phuoc province by high economic value. Farmers in Binh Phuoc province is also rich thanks to rubber, rubber production in recent years increased sharply, from only about 105 thousand tons in 1996 to about 170 thousand tons in 2012. The position of the rubber industry in Vietnam in general, Binh Phuoc province in particular has been confirmed. Binh Phuoc province is the leading province in terms of area, production of rubber in Vietnam and the country is ranked third in the world in the export of this commodity. In the trend of international integration, competition is fierce, challenges for the economy in general and Vietnam in particular rubber is how to improve the competitiveness, ready integration. In particular, rubber exports play an important role; it helps Vietnam rubber industry development. So the rubber industry requires Vietnam to innovation management organization, product diversification, building strategic market development of domestic consumption and export-oriented, the industry group that Vietnam rubber plays a key role. Starting practical rubber export of Binh Phuoc province to build solutions rubber export development of the rubber industry in Vietnam in general and in particular that of Binh Phuoc province, the topic “Marketing Strategies affecting market share of rubber Exporting companies Binh Phuoc province in China to market" was born.