A Case Study of Adapting Virtual Reality Application in Storytelling Marketing to Behavioral Intention
碩士 === 明新科技大學 === 資訊管理研究所 === 102 === To comply with the concept of new museology and culture tour and enhance user’s intention by visiting virtual reality website with expertise are essential for the goal to an virtual reality driven environment. This study addresses how virtual reality users and t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02096888124608530844 |